Yes, there are many things to consider: hosting, domain names, content creation, programming and maintenance, not to mention cost but you have to ask yourself how much is your career worth to you? Like most things in life the more you put in the more you get out. It's also good to improve your SEO rankings.
If you already have one maybe it's time for an update. Make sure your contact information is easily found. You can also include the URL on resumes and cover letters. With the current IT unemployment rate at 3.6% competition is fierce in the tech market. Building a personal brand can be a great way to cut through the noise.
"Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing." - B.C. Forbes
5. Create or Refine Your Social Profiles
Social networking profiles have become critical for recruiting in the tech field. Jobs have been won or lost over them. Maybe you've been hesitant to join the social networking fray, but you can't afford to avoid it any longer. Twitter, Facebook, LinkedIn and Google+ have become necessary evils as they relate to search traffic, web presence and IT hiring.
Recruiters and companies are getting savvier at gleaning information from these social networks to target the right candidate. "Build, maintain and nurture a great online presence/brand and opportunity will start knocking on your door," says Macpherson. Get your profiles up-to-date and professional-looking and your next job might find you.
Google or Bing yourself and see what comes up. Anything negative out there? Chances are HR people are going to do a web search before an interview just as you would do to find out as much information about a company you're interviewing with. Whatever it may be--stupid comments you made years earlier, a pending lawsuit, a bad picture--get out in front of it and be prepared to explain it somehow.
There are services out there that claim they can help clean up and maintain your online reputation. If you've had had a positive or negative experience with them we'd love to hear about it in the comments section.
"By working faithfully eight hours a day you may eventually get to be a boss and work 12 hours a day." - Robert Frost
6. Build a Social Network