On the scale of privacy threats, retail tracking like this is pretty far down the list. The apps we all blithely install on our phones and tablets, many of which collect location data and other personal information for no good reason, are much worse. And apps from retailers such as Orvis and Cabelas can send coupons or discounts directly to your phone – tracking you with much greater precision than a WiFi signal ever could.
At least in those cases we’d have no one to blame but ourselves.
Does retail tracking bother you? Post your thoughts below or ping me on Twitter.
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Now read this: