If you shop til you drop, will they track when you come back?

Just because retailers can track your smartphones doesn't mean they're violating your privacy, says Euclid Analytics. Part II of my series on retail tracking.

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On the scale of privacy threats, retail tracking like this is pretty far down the list. The apps we all blithely install on our phones and tablets, many of which collect location data and other personal information for no good reason, are much worse. And apps from retailers such as Orvis and Cabelas can send coupons or discounts directly to your phone – tracking you with much greater precision than a WiFi signal ever could.

At least in those cases we’d have no one to blame but ourselves.

Does retail tracking bother you? Post your thoughts below or ping me on Twitter.

Got a question about social media? TY4NS blogger Dan Tynan may have the answer (and if not, he’ll make something up). Visit his snarky, occasionally NSFW blog eSarcasm or follow him on Twitter: @tynanwrites. For the latest IT news, analysis and how-to’s, follow ITworld on Twitter and Facebook.

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