The FTC report covers some of the same ground as an effort by trade group the Association for Competitive Technology, said the group's executive director, Morgan Reed. ACT recently launched a developer education campaign that mirrors the FTC's call for more developer education, he said in an email.
ACT has also called for privacy dashboards, Reed added. "It is time we moved past long privacy policies that are seldom read and give consumers the information they want in a way that they are best able to digest," he said.
He called the FTC's recommendation that all mobile apps have privacy polices a "sensible step."
The FTC guidelines are an "appropriate contribution from the FTC to the rapidly evolving mobile apps market," added Steve DelBianco, executive director of NetChoice, an e-commerce trade group. "Innovators are addressing these recommendations by developing new ways for consumers to control their privacy," he said by email. "We hope that lawmakers won't be too eager to transform these helpful recommendations into stifling regulations."
The FTC recommendations come less than a month after California Attorney General Kamala Harris' office released its own set of guidelines on mobile privacy.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is firstname.lastname@example.org.