How to build a LinkedIn company page

By Rich Hein , CIO |  IT Management, LinkedIn, Marketing

If you click the Edit button, you can then add designated admins to your page. This may be someone in marketing to add products and services or your in-house social networking person. To add them click on the Edit button. This is important to prevent any employee from editing your company page. It's also important to remember that you must be connected to the person in order to add them so you may need to connect first.

There are a number of other items that can you edit from this screen. You can also company details such as description, location, size and industry. You can update your cover art for your company page and add other logos here as well. If your company is part of any LinkedIn group, you can add that information towards the bottom of the page.

Once you are done filling out these details click "Publish."

Your company page is now created, but it hasn't been populated with products and services. To do this click on the Products tab of your company page.

Once you've got your Products and Services listed, it's time to start flexing some LinkedIn muscle.

Tips to Help Grow Your LinkedIn Following

Encourage employees to connect with the company page. They'll appear on your page as employees giving them more visibility within LinkedIn and search.

Reach out to your customers and ask them to write recommendations for your products and services. These can then be used to populate your company page's "People that recommend" section.

Add a social button or link on your site just like you would for Facebook, Twitter or Google+. LinkedIn also allows you set target updates and create feature updates.

It's also worth mentioning that for a fee you can post open positions at your company. These will appear on the Careers tab of you company page as well as in the jobs section of LinkedIn. LinkedIn is a great tool to find and recruit talent.

Read more about it organization in CIO's IT Organization Drilldown.


Originally published on CIO |  Click here to read the original story.
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