You need to have the scale in mind when you're doing a small pilot. Often in a pilot, you just want to get it over with and are willing to take some short cuts. But the pilot is the first deployment. The pilot is really where you learn the ins and outs. You're naturally going to do more work in the pilot because you're trying things that are not necessarily going to work.
Apple aims its iPad at consumers yet regularly touts iPads in large companies. What does Apple need to do to grease the wheels of iPad enterprise adoption?
If you look at what's in iOS 5 and iOS 6, you always see improvements that are really only geared toward business. But they can do more. Now some of this is good for Tekserve, because they make it harder for companies to do it themselves.
Apple IDs are really a big problem. An Apple ID is for an individual person, and Apple has no concept of a corporate ID. You don't get around that, you surrender to it.
Slideshow: 15 Ways iPad Goes to Work
The whole app purchasing is also very tricky. Apple has the volume purchasing program, but you have to pay on a credit card. When you're buying apps for a workforce of 50,000 people, which credit card do you put it on? A company ends up putting it on several credit cards, which is a mess.
Apple can do things to make that smoother, and there are some ways around it. For instance, you can play with the purchase order. But Tekserve and maybe another place can do that sort of thing because we have the relationship with Apple.
What else can Apple do?
Apple Configurator is a unique tool that does things no other tool does, but it's really weird and quirky. It could do a lot more, such as start pushing content out, not just apps.
Some things are no-brainers.
If Cablevision is buying 3,000 iPads, they come in 3,000 boxes with 3,000 shrink wraps. It's a lot of waste. You can buy an iPad 10-pack that comes in a box with secure foam, but that's only available to education. We asked [Apple] twice and Cablevision asked, but we couldn't get those. We had to unwrap all those boxes and ended up with mounds of trash.
There has been a lot of movement in the tablet market lately, such as the iPad Mini, Microsoft Surface and most recently the 128GB iPad. How have they impacted your business?
A lot of companies were waiting on Microsoft Surface to come out. They were hoping Microsoft would make things a lot simpler. When they saw it, it was kind of meh. This gave a green light to the iPad project. We have seen quite a bit of business since then.