The 128GB iPad was supposed to be the business iPad, but I don't think any of our customers are really clamoring for it.
The iPad Mini, though, is extremely exciting from a business point of view, even more so for business than personal. We've had fantastic sales of the Mini, not only because the iPad is cheaper but the form factor opens doors to new use cases.
Some of our best customers, such as OTG, Cablevision and the Institute of Culinary Education, which pushed out textbooks to BYOD iPads for students, have something in common: iPads did not displace computers. They went into a space where there weren't computers before.
If you think about these spaces, the iPad Mini fits into a lot more of them. Waitresses taking orders on an iPad Mini, for instance, wouldn't do that on a regular iPad. It's a big difference.
Tom Kaneshige covers Apple and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at email@example.com
Read more about consumerization of it in CIO's Consumerization of IT Drilldown.