IBM offers partners marketing analysis and mobile help

IBM is seeing strong growth in the global SMB space

By , IDG News Service |  IT Management

At PartnerWorld this year, IBM will also tout a few customer success stories. With the help of IBM partner Zobrist Consulting, United Kingdom online tool retailer Bishop Company is using an IBM system to better detect buying trends in a potential customer base of young males, through the analysis of social media. Since starting this analysis last October, Bishop's sales have increased 200 percent, according to IBM.

IBM will also showcase the work that it has done with restaurant chain The Cheesecake Factory, along with IBM Business Partner N2N Global. The restaurant has been tracking its food deliveries and storage much more closely, and can tell when food deliveries are late, or when the food is being held past its freshness date. The information can be used to alert individual restaurants when to remove items from the menu, if fresh ingredients are no longer on hand.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

Ask a Question