"The success of the Internet is rooted in the availability of access to free, ad-supported online content and services," Daniel Castro, a senior analyst at ITIF, said in an email. "Given the importance of the Internet to the U.S. economy it is unfortunate to see legislation introduced that will discourage growth in this important sector."
In addition to giving Web users a do-not-track option, the new bill would allow the FTC to pursue enforcement action against any company that does not honor consumer opt-out requests, and it would require companies to collect only the information they need to effectively deliver their website or online service. The bill would require online companies to destroy or anonymize personal information they no longer need.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is firstname.lastname@example.org.