Google gets 'ungoogleable' removed from Swedish language

The term is no longer on the council's list of new words

By , IDG News Service |  IT Management, Google

The Swedish Language Council has removed "ogooglebar", or "ungoogleable," from its annual list of new words after pressure from Google to respect its trademarks.

The term was included on the council's latest list of new words that have started to make their way into the Swedish language. It is used to describe something that can not be found on the Web using a search engine. But since the list was published in December, Google has worked to influence the council's use of the word, the council said on Tuesday in a statement entitled "Google does not own the language!"

Google wanted to amend the definition of the word and also have the council add a disclaimer to the list of new words to make it clear that Google is a trademark. But that didn't sit well with the council, which has decided to remove the word.

The Language Council doesn't have the time or the energy to pursue the lengthy process that Google is trying to start, according to the council's head, Ann Cederberg. It does not want to compromise and change the definition to what Google wants; that would go against its principles, she said. Google has forgotten one thing: language development does not care about trademark protection, she added.

The Language Council is the primary institution for language cultivation in Sweden. Its mission is to monitor the development of spoken and written Swedish and the use and status of all other languages spoken in the country, according to its website.

Google hasn't replied to questions for a comment.

Send news tips and comments to mikael_ricknas@idg.com

Don't miss...


20 historic tech sounds you may have forgotten

10 geeky street signs: Finding your way to nerdvana

25 crazy and scary things the TSA has found on travelers

  Sign me up for ITworld's FREE daily newsletter!
Email: 
 

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

IT ManagementWhite Papers & Webcasts

See more White Papers | Webcasts

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question