Twitter smartly builds anticipation for its music app

By releasing its music app to a small but diverse group of music "influencers", Twitter has succeeded in generating excitement for its upcoming music discovery service

By  

Wiz Khalifa is helping to build buzz for Twitter's new music app

Image credit: REUTERS/Mario Anzuoni

Read more of Phil Johnson's #Tech blog and follow the latest IT news at ITworld. Follow Phil on Twitter at @itwphiljohnson. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.

Follow Phil on Google+

Phil Johnson is a writer and editor for ITworld.com, after having survived 17 years in the corporate wild as a software/web developer, technical lead and project manager. Along the way he also used to write monologue jokes for David Letterman, Jimmy Fallon and Jay Leno.

 

In his spare time these days, when he's not chauffeuring his daughters to and from school, lessons and Justin Bieber movies (ugh), he enjoys drawing cartoons, tweeting about his life and taking pictures of cranes.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question