October 02, 2013, 10:39 AM — "Don't cross the streams…it would be bad."
That's solid advice from Dr. Egon Spengler on capturing ghosts and also when it comes to intermingling your personal (Facebook) and professional (LinkedIn) social networks.
Or is it?
For the latter, that's no longer true, argues social media strategist Kimberly Shrack.
"You won’t be able to hold out much longer," Shrack tells Brazen Careerist. "With Bing’s social integration, Google+ and now Graph Search, social search is on its way to becoming the new norm."
Graph Search is a new Facebook feature that offers professionals "huge possibilities" when it comes to job hunting, Shrack says. Unveiled in one of the network's latest updates, "Graph Search is a social search engine that pulls public info from Facebook to help you find what you’re looking for," she says.
Potential employers will be taking advantage of it, Shrack notes, and so must you.
"Take the opportunity to get ahead now — or risk losing that potential job to someone else who’s willing to take the leap," she notes.
Click below for four shrewd ways professionals can use Graph Search to their advantage and gain a leg up in their next job hunt.