Nielsen measuring Twitter chatter, with an eye on advertising

The analytics company is taking a closer look at the number of people who see TV-related tweets

By , IDG News Service |  IT Management

But Twitter wants to keep its advertising business strong, and information like the data provided by Nielsen could provide a signal to marketers that their investment will pay off.

"Advertisers will not continue to do business with us, or they will reduce the prices they are willing to pay to advertise with us, if we do not deliver ads in an effective manner," Twitter said in its IPO documents.

Twitter has already partnered with TV broadcast networks like CBS, Fox, Bloomberg TV and BBC America for its Amplify advertising program. The program lets broadcasters place video from shows in users' feeds, along with advertising.

Nielsen's Twitter TV Ratings are available for TV programming across more than 215 English-language U.S. broadcast and cable networks, Nielsen said. The company is also working with Twitter to measure tweets around Spanish-language networks.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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