Next came the group ranked "Conservative," which consisted of 14 percent of companies. Those in this group are shy and reticent towards new technologies, but their executive has a vision and there's an appropriate tech governance structure in place.
Most companies -- 66 percent -- fell into the "Beginner" level. They use email and the web, along with enterprise software, but they've kept social media, analytics and other tools at arm's length, due to skepticism and a lack of a sense of urgency.
The "Digirati" benefit from their effective use of new technologies in various ways, including by delivering better customers experiences and engagement, streamlining operations and creating new business lines and models.
Even if their companies are considered laggards in this area, CEOs need to get their act together. "The only wrong move for executives, then, would be not making any move," the authors wrote.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.