SoftBank CEO Son: US mobile broadband industry needs more competition

Son says he feels an obligation to bring high speeds and low prices to the US mobile market

By , IDG News Service |  IT Management

The CEO of Japan's SoftBank mobile carrier promised to bring stiff price and speed competition to the U.S., saying he feels an obligation to improve slow speeds and drive down prices.

SoftBank founder Masayoshi Son credited his years in high school and college in the U.S. as essential to creating his entrepreneurial spirit, and he feels a debt to his "second home."

He promised a Washington, D.C., audience Tuesday that SoftBank's mid-2013 acquisition of Sprint will give the carrier the ability to drive lower prices and deliver faster speeds than are now available in the U.S., with Sprint eventually providing 200Mbps service across the country.

Son, in a biography-heavy speech before the U.S. Chamber of Commerce, didn't mention a potential merger with mobile competitor T-Mobile USA, although he was quoted in a newspaper article Wednesday as saying he would start a "massive price war" in the U.S. if he were able to merge Sprint and T-Mobile.

U.S. mobile and fixed broadband services are lagging behind much of the rest of the world, Son said. Download speeds for LTE service in the U.S. were 15th among 16 nations researched by OpenSignal in February, with the U.S. averaging 6.5Mbps, Son noted.

In comparison, OpenSignal found average download speeds for LTE of 24.5Mbps in Australia, 21Mbps in Brazil and 12.4 Mbps in Russia. SoftBank's LTE service in Japan averages 21.3Mbps, Son said.

"How can the American people accept that fact that it is No. 15 for the most important highway -- the information highway -- for the next century?" Son said. Broadband speeds in the U.S. are "terrible," he added.

At the same time, U.S. mobile customers pay among the world's highest rates for mobile data, Son added. U.S. carriers' revenue per customer a month is US$52, compared to $44 in Japan and $33 in South Korea, he noted.

Son repeated his company's plans for Sprint Spark, an effort to bump up LTE speeds on the carrier's network. Announced in November, Spark is the company's plan to use three bands of spectrum to bring mobile speeds of up to 60Mbps to 100 U.S. cities in three years.

The goal, eventually, is for Sprint to offer 200Mbps mobile service across the U.S., providing competition for both mobile and wired broadband carriers, Son said. Sprint's service would compete in the large swaths of the U.S. that have two or fewer wired broadband providers, he said.

Son's vision, he said, is to shake up the U.S. broadband industry and put the U.S. back on top of the world's broadband race.

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