While the secrecy at Apple might have made the iPhone story more engaging, what happened behind the scenes at Apple hasn't always worked in its favor during the trial. Internal emails from Jobs mentioning a "holy war" against Google, and an exchange between Schiller and CEO Tim Cook that discussed the possibility of replacing Apple's advertising agency, are stories the company might have preferred to remain secret.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is firstname.lastname@example.org