We did have an all-time revenue record in greater China--just under $10 billion, at $9.8--iPhone sales were up 28%, that's versus IDC's market forecast of 20% growth. So we gained share. Mac units were up double-digits, in particular they were up 13%, and that's far outpacing IDC's PC market forecast of a -8%. So we gained share there as well.
If you look at the iTunes software and services revenue in China, we more than doubled it year-over-year; we were in the triple-digit percentages. And if you look at iPad and you take out the channel inventories and the ins and outs and look at demand instead of sell-in, we grew by 6%. And that compares to IDC's forecast of a flat tablet market in China for last quarter.
And so we literally did well in every single area in China. It wasn't just because we were able to come to an agreement with the world's largest carrier. That was certainly key, but as you can tell from the rest of these numbers, there are other things going on.
Also, I had mentioned this briefly, but I think it's important to point out that if you look at some of the numbers we're seeing on first-time iPhone buyers...People that bought the iPhone 4s: 85% were first-time iPhone buyers. And the 5c: 69% first-time iPhone buyers. So these are extraordinary, and as you would expect, these are also heavily Android-switchers. 62% of the people that bought the 4s switched from Android. 60% of the people that bought the 5c switched from Android. And, y'know, so we're incredibly pleased with this.
For the first half [of the year], including our retail stores, greater China revenue topped 19 billion. So this is up 21% year over year, and it is our fastest-growing region.
And so we're looking at this data and deciding to continue investing in a big way. We plan to triple the number of Apple retail stores over the next two years; we're continuing to expand in online, we're continuing to build out channel. We're up to 40,000 points of sale now on iPhone, but we're not nearly where we need to be on the rest of our product line, and even the 40,000 is a low number in considering the broad land mass and the number of folks in China.
I feel like there's still loads of opportunity there, and feel really, really good about how we're doing.
On the Apple TV no longer being a hobby
The reason that I stripped off the "hobby" label is that when you look at the sales of the Apple TV box itself, and you look at the content that was bought directly off of Apple TV for 2013, that number was over a billion dollars. And so it didn't feel right to me to refer to something that's over a billion as a hobby. Also, from a investment point of view, we continue to make the product better and better. And so it doesn't feel right from that point of view, either.