November 15, 2010, 2:56 PM — It would be a shame if Apple, with its talent for barefaced, manipulative self-promotion did not make beautiful, interesting hardware.
Of course, it's still not Baryshnikov, unless the former Kirov Ballet master would stop between astonishing leaps to yell "Hey! Watch this next astonishing leap!"
Apple's version is to change its home page so the only direct option is to read the message that:
- 1. It has news so exciting and important that it's using its most-important real estate to communicate it; and
2. It will tell you the rest tomorrow.
Which is not only childish, it clearly doesn't work as a way to manipulate a tech-savvy global news corps.
Of the 311 stories with nearly identical headlines on Google News at 2 p.m. today many didn't even quote directly from the Apple teaser. In the headline.
Whatever the world-shaking news is -- all-you-can-eat-iTunes subscriptions? The release of iOS 3.2? Cloud-based streaming media and apps? -- it's certain to be world shaking. It's certain because "What we're sure of is, Steve Jobs doesn't hype something so much unless it's totally revolutionary and a breakthrough," according to one site filled with hard-eyed analysis.