MySpace is now their space – and so is all your MySpace data

When Specific Media bought MySpace, they also acquired more than 50 million user profiles. What will they do with them?


How much this data is actually worth is another good question. MySpace users aren’t typically the richest slice of demographic cheesecake. A 2010 study by Nielsen Claritas indicates that MySpacers tend to be lower income and more rural than Facebookers. In short, Facebook members favor Boursin and Beamers; MySpace users trend toward pork rinds and pickup trucks.

A casual stroll through MySpace will turn up a lot of teenagers, wanna-be rock stars, trailer park denizens, and -- for reasons that demand further study -- an inordinate number of adult entertainers. It seems a lot of MySpace users can also be found wrapped around a pole. (Ba-dum-bump. Thank you, I’ll be here all week.)

This is probably the biggest privacy threat posed by social media, and yet it’s something almost no one talks about: What happens to your deeply personal data when the company you trusted to keep it safe is swallowed up by somebody else with their own agenda?

I guess we’re about to find out.

The MySpace acquisition should be a wake up call for many people who share too much of themselves online. But it probably wont.

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