TL;DR on last page!
It's true of love, life, and doubly so of business: When faced with uncertainty, we become slaves to the familiar, torturing logic to avoid discomfort, sacrificing all to appease the devils we know. Spend enough time around computers and you'll realize that humans execute their programming far more reliably. Need to rationalize something? There's an app for that. Technology brings uncertainty to a business world that approaches problems with alliterative repetition: predictably producing pointless pre-programmed paranoia.
Changing that relationship -- convincing others to suspend their code, entertain the unknown and re-evaluate what they take for granted -- is the most difficult and valuable thing that one can do for one's organization, career and life.
Bonfire of the oblivious
As technologists, we need to be clear: No matter what the business is, today technology is the business. The industry is irrelevant. While the '90s were all about computers replacing tools, the first years of the 21st century have been about technology replacing whole industries.
There are no more phone companies; instead we have technology companies that happen to specialize in communications. Cable companies no longer exist; they've been replaced by technology companies that happen to specialize in media distribution. The purists are all gone. In one sector after another, when technology is ready to invade, the core competency becomes technology, and "the business" becomes "whatever the technology allows it to be."
Publishers and newspapers, comfortable in their prestige, have been decimated by competitors that have ridden a wave of new technologies. Book and video stores are being submerged in the flood of online/digital distribution, having ignored the storm until it was upon them. The bulk of trading on the stock market occurs by algorithm, leaving traditional brokers and investors to fight over table scraps. Banks are so universally undifferentiated that people often choose one over another on the basis of website features and phone apps.
Technology allows every musician to be his own label while the establishment music industry suffers -- not from piracy, but from its own inexplicable attachment to a business model that can only be maintained through legal and legislative manipulation.