August 22, 2011, 1:01 PM — Microsoft's pending deal to have Bing power English-language search for the Chinese search engine Baidu puts Microsoft in a cozy relationship with Chinese government censors. Is this simply the right thing to do for stockholders, or an immoral commercial arrangement that violates universal human rights? How you feel about that question goes to the core of whether you believe ethics have any place in the tech industry.
First, a bit of background, Bing will handle all English-language search for Baidu, which has 80% of the search engine market in China. The deal will help both companies: Microsoft will get a foothold in the massive Chinese search market, and Baidu is expected to increase its market share even further.