September 08, 2011, 10:13 AM — During the Saleforce.com Dreamforce event in San Francisco, CEO Marc Benioff sat down with some of the leaders in the industry to talk about Cloud computing and governance in the digital age. The panel included former US federal government chief information officer, Vivek Kundra, the vice-president of the European Commission responsible for the Digital Agenda, Neelie Kroes, and Burberry chief executive officer, Angela Ahrendts.
The four leaders discussed various issues during the course of the wide ranging conversation, including best practice for Cloud computing by governments and the importance of human rights. In part 3 of this series, CIO Australia brings you an extract of the conversation between Benioff and Ahrendts.
Marc Benioff: Angela, you're in one of the most dynamic fields in the world [and] you run a huge global company. Burberry has to think about these issues — the rights of your customers, of your employees, the transparency and the trust that you provide. How do you think about the global enterprise and the move to the social enterprise in regards to governments today?
Angela Ahrendts: I'm going to pull a quote, Mark, out of your brilliant book that I read over the holidays... And probably my favourite quote in the book — you said that most successful CEOs today are not living by profit, but also by purpose.
Read Part 1 - Marc Benioff talks to Vivek Kundra
It's one of the core values of our company... and I think it puts the onus back on every one of us; I think you are going to see a massive shift and I don't think that governments will have the resources. The onus will be on the businesses, and if businesses are creating a social enterprise, you are not a business in a community anymore, you are the community.
So therefore, what is your purpose? What are you supposed to do? How are you supposed to educate? How are you supposed to create jobs? I feel that that is what Cloud is, that is what social media is going to do.
If social media can put politicians into office and if social media can overturn countries, then why can't social enterprises make great communities, turn around great cities, turn around great countries? I think that's a bigger calling for all of us.
Benioff: You're based in the UK, your office is in London, you're everywhere in the world. What relationships do you want with all of those local governments? ...Do you want the ability for data to easily flow between borders so that your stores in Hong Kong can easily use the same application as your stores in New York or in Munich?