Can TrueRep really protect your online reputation?

Yet another reputation management service strives to help you get a handle on how you look on the Web. But Intelius's TrueRep is a work in progress at best.

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And that’s what TrueRep is: your own water in a fancy plastic bottle. Of course, sometimes you want bottled water. It’s certainly easier than digging your own well. (If you’d rather dig than pay, see “Seven ways to rescue your online reputation.”)

As I write this, TrueRep is still in beta, and it shows. I found a half dozen bugs after playing with it for less than a day. But Adler assures me big changes are coming in the near future that will make TrueRep more compelling. Look for more on those in a future post.

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