The biggest clue that privacy issues have turned a corner and emerged from the “you have no privacy left – get over it” attitude that has prevailed through much of the last decade: All the spunky little startups like Tru.ly and TrueRep and Diaspora and Reppler that are trying to make a business out of it. I haven’t seen this much activity on the privacy-as-a-business front since a decade ago, back when Doubleclick tracking was the boogieman. I don’t think they’ll all succeed, but I’m happy somebody’s trying.
That may not be the biggest privacy story of 2011. But let’s hope it’s at least a contender for 2012.
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