By using backlinks, social media, content freshness, data compiled from billions of searches around the world, and hundreds of other signals, Google has continually raised the bar for search engines. Enterprise search engines don't have such luxuries, as they can't typically incorporate such signals as backlinks to deliver the most relevant results.
"It takes coding on the IT side to give someone in HR a different answer to the same query from someone who is an insurance agent in the field," she says.
Nonetheless, over the next few years, enterprise search platforms will strive to become more Google-like by delivering highly personalized, more contextually relevant results. "This is what's really going to be exciting about enterprise search in the future," Owens says.