"For now, it's an interesting proposition, a good way to present a company's application from an iOS device," Arnold says of MicroStrategy's approach. "If you've set up your workforce with iPhones and iPads, then for the time being it's good."
There are some practical concerns: For example, the Apple TV doesn't always work properly on Wi-Fi networks that use enterprise-level security protocols. Kerzner acknowledges that challenge, but says it can be worked around; MicroStrategy, for example, set up a wireless sub-network specifically for use with its the Apple TVs.
Kerzner thinks that, as more consumers get used to Internet television systems such as the Apple TV and the Roku ( Macworld rated 4 out of 5 mice ), they'll expect to find similar products that are just as easy to use in their offices. Apple products have succeeded in the workplace because they're easy to use; the Apple TV doesn't have to be the exception.