DAA spokeshuman Stu Ingis went on to tell the Wall Street Journal’s Julia Angwin that online advertisers support “consumer choice, not a choice made by one browser or technology vendor.” Essentially he’s saying that by making IE 10 private by default Microsoft is taking the choice out of users’ hands.
Which is, of course, utter horse manure. Microsoft is in fact giving users a choice – a choice to use a browser where privacy is the default setting. It’s the advertising industry that’s make the decision for consumers about whether they will be tracked by making that the default setting for the vast majority of Web surfers.
But before I get any further into this, let’s get a few things straight, shall we?
1, When advertising groups say they support Do Not Track (DNT), what they really mean is they support “Do Not Target Me With Ads But Continue To Hoover Up All My Anonymous Web Behavior” (or DNTMWABCTHUAMAWB for short). They’re still collecting data on users, they’re just not delivering ads to you based on that data. In other words, they remove the key benefit of tracking (more relevant ads) while keeping the primary threat (creating a profile of your online habits).
Some members of Congress are calling on the FTC to draw up rules that explicitly block data collection as well as ad targeting, something the tracking companies are resisting.
2. The DAA does represent most of the major US companies in the whole Web tracking ecosystem. But they represent less than a quarter of the companies listed in Evidon’s database of some 800 Web trackers. So even in the best case scenario, many of the smaller no-name companies that are tracking me are wholly unaffected by the DAA’s voluntary program.
The fact is, some people – even diehard privacy types -- will choose tracking over not tracking in some instances. For example, I installed Abine’s Do Not Track Plus several months ago in my primary browser, and I’ve probably shut it off for individual sites more often than I’ve kept it on. Why? Because DNT+ prevented me from sharing that page on Facebook or Twitter, or kept me from being able to log in to leave Comments, or inconvenienced me in some other way. That’s because Facebook, Twitter, Google+, Disqus, and all the others are also Web trackers that can capture big chunks of your Web surfing history. A better option in this instance is probably Ghostery, which offers more fine grained blocking of advertisers, trackers, and widgets.