Microsoft just made the Internet a little more private for everyone

Internet Explorer 10 will ship with Do Not Track settings turned on by default. That's good news for you and me; not so good for the online ad industry.

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Bottom line: If tracking really is so essential to the “free Internet,” as the ad industry claims, then what’s the problem? Won’t people naturally choose to be tracked in order to get access to all those relevant ads and free content? I think we all know the answer to that, which is why the DAA is so spooked by Microsoft’s decision.

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