Tech logos: the stories behind the designs

When Twitter tweaked its blue bird, the design world was atwitter (pun intended). We spoke with Silicon Valley graphic designer Steve Yamaguma of Design2Market to get his insights into a few familiar tech logos. More goes into design than most people realize. Think: subliminal messages.

By Tom Kaneshige, CIO |  IT Management, Android, Apple

Apple: Taking a Bite

The iconic Apple logo has gone through a few color changes, from rainbow to silver. One of the reasons for its familiarity is product placement. Apple places its MacBook Pros and Airs, which prominently display the Apple logo, in Hollywood movies.

Yamaguma's take: "It is interesting how Apple first put the logo on laptops [positioned for the end user]. It was the ultimate narcissistic design decision: create a beautiful user experience and forget everyone else. It wasn't until they started seeing the logo upside-down in movies and TV product placements that they decided to turn it around for the rest of us."

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