Enliken wants to put you in control of your online tracking profile

Startup promises to let you control what data advertisers see about you -- and charge them for the privilege

By  

At this point, though, Enliken is barely in the toddler stage. At the moment, any monies it collects will be donated to the charity of your choice. Its software changes on a weekly basis, says Guldimann. When I tried Enliken, the site was down about a third of the time and I couldn’t get the plug in to work at all with my copy of Firefox. A new version with much slicker controls over the types of information it collects should be available by the time you read this.

But it’s an interesting idea – a market based solution to a thorny problem that has so far resisted efforts at industry self regulation and government oversight

“Right now all these transactions are happening but they’re totally opaque to users,” says Guldimann. “They don’t understand what’s happening, and it makes them nervous. But people like having control over their data. The more people who install Enliken, the closer we’ll get to an Internet that is truly opt in and not opt out.”

Got a question about social media? TY4NS blogger Dan Tynan may have the answer (and if not, he’ll make something up). Visit his snarky, occasionally NSFW blog eSarcasm or follow him on Twitter: @tynanwrites. For the latest IT news, analysis and how-to’s, follow ITworld on Twitter and Facebook.

Now read this:

Facebook's 'man in the middle' attack on our data

Making Facebook private won't protect you

Google’s personalized search results are way too personal

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Ask a Question
randomness