At this point, though, Enliken is barely in the toddler stage. At the moment, any monies it collects will be donated to the charity of your choice. Its software changes on a weekly basis, says Guldimann. When I tried Enliken, the site was down about a third of the time and I couldn’t get the plug in to work at all with my copy of Firefox. A new version with much slicker controls over the types of information it collects should be available by the time you read this.
“Right now all these transactions are happening but they’re totally opaque to users,” says Guldimann. “They don’t understand what’s happening, and it makes them nervous. But people like having control over their data. The more people who install Enliken, the closer we’ll get to an Internet that is truly opt in and not opt out.”
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