July 03, 2012, 11:24 AM —
Sortfolio, an online showplace for Web designers, was put up for sale by 37Signals last May. If it didn't sell for $480,000, they would close the site.
Luckily, of the "over a dozen offers" 37 Signals reported getting for Sortfolio, one came to fruition. No details were given by 37Signals or president Jason Fried about the new owners, except that they are a "great team" and that they paid the full asking price. And the signup pages on Sortfolio have been turned back on, so new designers can join.
Sentiment from Sortfolio designers ran high, with many proclaiming the site their primary source of leads to new customers, and therefore their livelihood. Information now inside Sorfolio, such as credit card numbers and contact details, will transfer over to the new owners with no downtime. Second lease on life, anyone?
Great news! Can’t wait to meet the new owners.
Michael on 37signals.com
We got a few direct inquiries on Flippa, but nothing got far enough to get close to an actual sale.
JF on 37signals.com
Finally we can relax
The last comment brings up an interesting point about playing the media. Did you know about Sortfolio before the sale stories started? If so, how and why?