Other participants disagreed, saying a transparency standard would have value on its own. "Transparency alone has significant, inherent value," said Steve DelBianco, executive director of NetChoice, an e-commerce trade group. "Transparency about the status quo ... enables consumers to be informed, make choices about the services they use, or to change the settings in the services they use."
Transparency practices have "tremendous" benefits, added Jon Potter, president of the Application Developers Alliance.
App developers are interested in transparency and mobile privacy, he said. App developers want to see a single, uniform best practice for mobile privacy, he said.
"They don't like to be sued," he said. "They don't like getting letters from Congress. They don't like bad press. More importantly, they want consumers to trust their app."
Pam Dixon, executive director of the World Privacy Forum, urged participants of the NTIA process to give it a chance. "We have an opportunity to move forward and create a dialog," she said. "We have to put the consumer first. If everyone in the room can agree to that one thing, I think it will go far."
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is firstname.lastname@example.org.