Finally, make sure you have a LinkedIn URL with your name in it, as it may help your profile rank higher in Google search results, Parham advises. On LinkedIn, go to your profile settings and claim a vanity URL that includes your name.
7. Buy As Many Domains That Include Your Name As Possible.
When ranking content for relevancy, Google puts a lot of emphasis on the words within a URL. So if there's a Web page, blog or site that's all about you, and it's located at yourname.com, chances are great that Google will rank that content number one (or at the top) of your search results, Ambron advises.
Why buy more than one domain if you don't plan to use them? Ambron says it's important to own as many as you can to prevent others with the same name from owning those URLs. While that may seem greedy, its actually a defensive reputation management strategy. "I know of one case in which someone bought URLs with another person's name in them, put up a bunch of embarrassing websites using those URLs, and then tried to extort money from the victim," he explains.
8. Create a Personal Website, Blog or Web Page and Point Your Best URL At It.
In addition to your social media accounts, create a comprehensive Web page that's all about you, with your accomplishments, personal interests and professional background, Ambron says. Include links to other positive content about you on the Web, too. The search engines will see this site or page as highly relevant to you and, thus, are likely to rank it highly, especially when you use a URL with your name in it.
WordPress and Blogger (owned by Google) are free, easy-to-use content management systems that will enable you to easily build a Web presence, Beal says. Also, those domains tend to rank highly in Google search results.
To get a head start identifying social media network and URLs you can "own" with your name, go to KnowEm, Beal advises. This basic free service will help you quickly find available URLs across the Web.
9. Tackle Negative Stuff Head On.