Is there something negative about you on page one of Google that you can't control-say, a newspaper report mentioning an arrest? If so, don't ignore it in job interviews, Beal says, as you can be sure your potential employer saw it. Be open about it in your interview, and consider listing a link to the newspaper report on your resume, as well as a link to a subsequent report that shows the charges were dropped (if that's the case).
If the negative content is buried deep on page 2 or 3 of your results, don't bring it to an employer's attention-he or she might not have seen it. However, you should be prepared with a thoughtful, honest and well-rehearsed explanation of what happened in case you're asked.
10. Optimize Your Images.
Image searches on Google are becoming increasingly popular, especially if someone is researching a job candidate. As a result, make sure that images you post online are optimized with your name, Ambron says. Put your name in the image caption, the "alt text" HTML tag and even in the image file name. These three steps will help your pictures rank highly for an image search on your name.
James A. Martin is an SEO and social media consultant and writes the CIO.com Martin on Mobile Apps blog. Follow him on Twitter. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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