The data people really want to protect? Their medical information, their Web browsing history, data stored in the cloud, and just about anything having to do with their phones.
That strikes right at the heart of the Do Not Track controversy that has consumed so much of people’s attention (and this blog) over the last year. People’s Web histories are personal, regardless of whether they’re collected anonymously.
Other interesting stats:
* 87 percent of those surveyed say they want to control what information gets shared
* 80 percent would be more willing to share if companies were more upfront about the data they were collecting
* Roughly a third of people feel most comfortable sharing data with their wireless providers, but slightly more would rather not share with anybody
* 61 percent say they would stop doing business with a company after it suffers a security breach
The biggest single data point that stands out in this survey is that, when it comes to personal privacy, most people really do want Congress to act on our collective behalf. Overall, nearly three out of four of those surveyed find the concept of a Consumer Privacy Bill of Rights somewhat or very appealing.
If this survey is representative, the American people clearly want more control and more rights than they currently have. The question is whether we will get it.
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