Lastly, data analytics skills are becoming more necessary. "[Social media specialists] need to know not only how to run campaigns and ads, they need to know how it all ties back to ROI and how the business can generate revenue from it," Oliveri says. "You need to be a number-cruncher at some level--put on headphones and look at the data, then come back with intelligent insight so the business knows what to do next."
Social Media Specialist: Salary
Like most careers, salaries for social media professionals will range widely based on a number of factors, including the size of the company, location, experience level required and more. Generally, Oliveri says, social media specialists should expect to be paid around $55,000 for an entry-level position all the way up to low six-figures for a more experienced managerial position at a large company.
Kristin Burnham covers consumer technology, social networking and enterprise collaboration for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Kristin at email@example.com