The reputation of a large company is hard to control, but it's not impossible. Reputation management systems, including Reputation.com for Business, can track customer sentiment for major brands.
For example, in one demo for an American automaker, the system showed reputation level at the dealer level, tracked by monitoring comments on message boards and Twitter. This can help a company track whether customers are happy with a brand, down to a regional and even a local level.
9. Local News Aggregation
While Craigslist gets all the attention as the grassroots classified advertising tool, services such as Patch also helped changed how local news is generated. Patch operates like Craigslist in the sense that there are hundreds of local hubs where people can post news stories and human interest content. Lately, this aggregation concept has lost some momentum-but the idea might make its way into the enterprise in the form of more localized content for Intranets, including employee status updates.
John Brandon is a former IT manager at a Fortune 100 company who now writes about technology. He has written more than 2,500 articles in the past 10 years. You can follow him on Twitter @jmbrandonbb. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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