August 27, 2012, 8:50 PM — Apple's EasyPay service promises Apple Store shoppers a fast way to conduct business at the company's retail outlets, letting them buy items without even talking to a store employee. It's fast and convenient--but one New Jersey teenager claims he got more than he bargained for, after he was accused of trying to walk out of the Apple Store on New York's Fifth Avenue without paying for a pair of headphones.. "
Eighteen-year-old Eric Shine insists that he did try to pay, using the mobile Apple Store app's EasyPay option on his phone, but that the purchase didn't go through. A New York court will hear his case in October.
However Shine's case pans out, his claims provide an important reminder about EasyPay and its promise of simplified shopping: With great convenience comes great responsibility for making sure that you've followed every step in the process--right down to confirming that your purchase has gone through.
How EasyPay works
Apple introduced EasyPay last November as a way of simplifying its retail experience. The service is tied into the Apple Store mobile app for iOS devices. Using that app and your device's built-in camera, you can scan in products and pay for them with the credit card linked to your Apple ID account.
In keeping with Apple's goals of simplicity and convenience, there aren't many steps to the EasyPay process. When you're in an Apple Store and using the Apple Store app, you'll see the EasyPay option. You scan the barcode of the item you'd like to purchase with your iPhone's camera--that will bring up various details about the product, including its price. Tap the green button with the price to pay. The app will prompt you to provide your Apple ID password. At the end of the process, you'll see a screen like the one to the right, which includes a link to view your receipt.
If the thought of walking into a store, scanning an item, and paying for it with a series of taps without ever talking to a clerk seems a bit too worrisome to you, you can still hail an Apple Store employee to help complete your purchase. Store employees run EasyPay on their devices, too, and they tell you when you're all paid up.
Either option--checking for confirmation screen or getting help from an Apple Store employee might have saved Shine a lot of trouble when he walked into the Fifth Avenue Apple Store earlier this month.
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