Naturally, most IT managers, when told that they can communicate with network devices through social media, the first question is, "How is that going to be secure?" Like any cloud-based system, security is built-in of course, with role- and message-based security, and two-factor authentication. The 500 high school buddies you have on Facebook aren't going to know you're having a network issue.
There are two compelling things about Isaac. First of all, it brings in a deep and fundamental change in the business model by shifting network management to a much more intimate and social two-way dialogue. Beyond that, one need only look to the future a few years to see how the potential of Isaac could go far beyond network management, bringing in simple and inexpensive ways to control smart homes, HVAC systems and other devices.
Technology, and the people who use it, have historically not always been at the same level—and technology frequently gets ahead of itself. Today, with companies like Enterasys making those rich features easier to access and use, the technology gap will decrease.
What good are new software releases with hundreds of rich features if you don't know they are there, or don't know how to use them? With products like Isaac, we will see a future where companies can release even more features—and have those features delivered and implemented in a natural, interactive front end so that the consumption gap is reduced. The natural language, two-way, social dialogue between humans and machines/software represents the next technological leap forward in changing how we work.