October 01, 2012, 7:24 AM — Here's a paradox: Your need to hire great technologists is at an all-time high, but the talent pool is shrinking. Computer science enrollments are down, young people are not interested in IT, and "experienced mobile architect" is an oxymoron.
The traditional keys to the IT talent paradox--great recruiting and retention--will be ineffective as long as the tech products industry is booming. Why would a smart technologist work at your insurance firm when she can get a job at Google?
Now it's time for all good CIOs to come to the aid of their industries. Get out of your office and visit high schools and colleges. Tell young people about the joy of IT, its importance, and the money that comes with it. (Definitely don't forget about the money.)
Michael Gabriel, CIO of HBO, is doing his part. Working with parent company Time Warner, HBO has produced "IT is It!" a video that features young people extolling the excitement of a career in IT.
"Most young people have no idea what IT jobs are really like," says Gabriel. "There are TV shows about careers in law and medicine, but not about technology. Everyone thinks we fix PCs and that IT jobs are all offshore."
To change that perception, Gabriel approached the CIO Executive Council, which suggested producing the video. (Watch it at http://council.cio.com/youth.) The video is a way to attract young people to the IT industry, but it's also good for Time Warner.
"Young people know us for Time, HBO, CNN and Warner Bros. Now they will also know us as a technologically advanced company focused on distribution via mobile devices and Internet-connected TVs," Gabriel says.
So get out there and make a movie! Or do what Bill Blausey, CIO of Eaton, did--use the Time Warner video to further the efforts you already have underway. "We put the video on our RITE [Regional IT Engagement] website," he says. "We need to tell kids IT can be exciting in companies other than Oracle and Apple."
Blausey and other IT, business and higher-education leaders formed RITE at the urging of the Ohio Board of Regents to address concern about the IT talent crisis. The goal is to engage the local student population. "We approach our mission as we would any marketing initiative: We pick our targets, craft our message, and go after them."
RITE members also work with local colleges to conduct evening workshops that educate high-school students and their parents about IT. "We have a panel of CIOs and some cool technology around the room," Blausey says.