Thad Eidman’s first job was at the first Toyota dealership in Texas. “I worked in the ‘new car make ready’ department. Once a customer purchased a car, we got it ready for delivery by the sales team,” Eidman says. Back then, the quality of Toyota cars wasn’t what it is today, he says, but the company was committed to getting better. “From those original fragile cars, Toyota has built an empire based on recognition for high quality. … It didn’t happen overnight. They listened to their customers and focused on improving each part of their car, every year. We need to do the same with technology products,” he says.