Kathryn Minshew talked about starting the Daily Muse as a way to help (at first) women achieve their goals and find the company that’s right for them. She related it to her own process of finding a job and thinking about what she really wanted to do after college.
Leah Busque talked about the genesis of the idea for her company, TaskRabbit, a site that connects people needing small tasks done with people nearby available for hire. It was born on a cold winter night when she needed to go out and get food for her dog. She also spoke of the importance of ensuring that her customers (many, at the start, moms) had, above all, a safe experience.
Then there was Christine Corbett, one of the developers of Circle of 6, an app devoted to preventing domestic violence before it can happen. She told her story of being stalked in college, including waking up one night to find her stalker in her bedroom, and how she still locks her bedroom door every night. Hers was the most personal of stories and also the most compelling.
As passionate as someone can be about, say, developing infrastructure for previewing a variety of document formats, it can’t possibly be on the same level as the passion someone can have for something that’s got a much more personal connection. Frankly, that came through in the presentations I heard yesterday, and maybe it’s part of the reason for the findings in the Dow Jones survey.
My theory: women, in general, are drawn to starting companies or getting involved in startups based on issues or problem with which they have a personal connection. This makes them more connected to the mission and more passionate about what they’re doing and hence, they really help drive a startup to success.
They’re also much better at telling me that my fly is down before I leave the house. Not sure if that trait also helps startups.
Why do you think women are beneficial to startups?