Is Do Not Track dead?

A year after the FTC urged the creation of the DNT standard, it my soon be dead in the water. Who's to blame? Take a wild guess.

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Or maybe it’s time for the ad industry to accept the inevitable and get serious about DNT. Make the case that targeted advertising is so much better for us that it’s worth giving up our data for it. Convince us that it’s the right thing to do, that it will solve our problems, make us sexier and leave our breath smelling minty fresh.

That is what those guys are supposed to be good at. Right?

Got a question about social media? TY4NS blogger Dan Tynan may have the answer (and if not, he’ll make something up). Visit his snarky, occasionally NSFW blog eSarcasm or follow him on Twitter: @tynanwrites. For the latest IT news, analysis and how-to’s, follow ITworld on Twitter and Facebook.

Now read this:

Facebook's 'man in the middle' attack on our data

Making Facebook private won't protect you

How to keep hackers out of your Google, Facebook, and Twitter accounts

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