Looks like Pinterest, feels like Pinterest, but it's really just another porn site

What happens when sites like Sex.com blatantly copy the look and feel of a popular social network? We may be about to find out.

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Infringement boils down to whether a significant number of the people who patronize Pinterest would be confused enough by the similarities into believing that Sex.com is provided by or affiliated with Pinterest, says Voelzke. I was certainly confused. Then again I confuse easy, as my wife will unhappily attest. The problem? Pinterest isn’t Coke. It isn’t even New Coke. In fact, it owes a fair amount of its look and feel to Tumblr, in my humble opinion.

Pinterest may also be able to pursue its naughty lookalikes by claiming they are diluting its trademark and diminishing its value. To prevail on those grounds, Pinterest will have to prove that its trade dress is “famous.”

“Legally that’s a difficult hurdle to clear,” Voelzke adds.

In any case we may soon find out. I would not be surprised if Pinterest pursues legal action against Sex.com, and soon. Then the truth about whether one site can simply rip off another’s look, feel, or fundamental concepts may finally come out – naked, or otherwise.

Got a question about social media? TY4NS blogger Dan Tynan may have the answer (and if not, he’ll make something up). Visit his snarky, occasionally NSFW blog eSarcasm or follow him on Twitter: @tynanwrites. For the latest IT news, analysis and how-to’s, follow ITworld on Twitter and Facebook.

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