it marketing

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  • How to market IT security to gain influence

    Posted February 22, 2011 - 6:14 pm

    What defines IT marketing? It's the business activity of presenting IT products, services, and capabilities to constituents in a way that makes them eager to fund and utilize. While many security groups focus their communication activities on end user activity awareness, they have stopped short of planning for the fundamental activity of presenting their products, services, and capabilities to their key stakeholders. There are many reasons given for missing this critical step, such as attitudes of security professionals, lack of business acumen to develop effective marketing and communications strategies, and the ever present too-much-work reason. But as security decision-makers report higher into the organization and take on more responsibility, it will be more essential than ever to have an effective marketing and advocacy plan in place.

  • Apple does something!!!

    Posted November 15, 2010 - 2:56 pm

    Good thing not every IT announcement or event is pitched this hard or painted with glamour so thick you can barely figure out what they're talking about.

  • IT Marketing Proven Tips on Building a Client List

    Posted October 18, 2008 - 3:00 pm

    If you are like a lot of other computer consultants, you might not understand how important having a solid IT marketing plan is to the future of your business. You might think that your friends, family, colleagues and others in your circle will be a never-ending source of clients that will bring needed revenue to your business.
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