lead generation

Cloud meets CRM: How to track who's who

Posted February 16, 2011 - 7:56 pm

In the early days of CRM, it was simple: people were people and companies were companies. Adding a new person to the CRM database was pretty unambiguous, whether they came in through direct entry or via integration across the clouds.
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Building Websites vs. Creating Opportunities

Posted November 16, 2008 - 1:25 am

When it comes time to market your small business online, it's important to understand the difference between building technology for its own sake versus creating value for yourself and your potential customers.
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Valuing Customer Relationships

Posted October 15, 2008 - 11:47 pm

Business owners, even ones who understand and develop technology, need every possible advantage in competing with larger companies in their space. One of the main advantages of a smaller company is that they can develop stronger relationships with their customers and clients.
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