Law firms are newest victim of SEO, marketing

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Look out Dewey Cheatem & Howe, the search engine marketers have their sites set on you. Or at least they would if they could find you.

In a post on The Legal Intelligencer Blog, Gina F. Rubel writes that legal marketing experts are urging firms to ditch long vanity names in favor of names that are 'memorable and marketable'.

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