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Law firms are newest victim of SEO, marketing

By Amy Bennett 1 comment

August 05, 2009, 9:17 PM — Look out Dewey Cheatem & Howe, the search engine marketers have their sites set on you. Or at least they would if they could find you.

In a post on The Legal Intelligencer Blog, Gina F. Rubel writes that legal marketing experts are urging firms to ditch long vanity names in favor of names that are 'memorable and marketable'.

Amy Bennett is ITworld's managing editor. Follow her on Google+ and Twitter @atbennett

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sjvn 2 years ago

They've actually been doing this long before SEO existed. It took law firms a while, but starting about 20-years ago, law-firms finally figured out that they should start doing something about their reputation and marketing, and part of that was dumping the convention that every senior partner should have his or her name in the firm's name.Steven (Who in his non-writer life is married to the first person who was ever a law firm's Chief Marketing Officer.)

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