"For us though the highlight of the show, was Steve talking about the
environment in his keynote speech for the first time. It's a big step for Steve
and we would like to congratulate all the Apple fans who helped us with our
greenmyapple campaign," the environmental campaigners said.
Greenpeace went on to observe Apple's commitment made last year to phase out
toxic chemicals Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC)
by the end of 2008.
"The MacBook Air is a strong entry in the race to build a green PC. As
a mercury and arsenic free laptop it exceeds European Standards (RoHS directive
exemptions) and raises the bar for the rest of the industry. The BFR and PVC
free printed wiring on the motherboard is a big step forward, but not a first.
Sony achieved that last November," Greenpeace said.
The organization urged Apple
to make environmental leadership the theme of all its products, putting green
design as standard right through the product line and making a global commitment
to take back and recycling.