Building Websites vs. Creating Opportunities
When it comes time to market your small business online, it's important to understand the difference between building technology for its own sake versus creating value for yourself and your potential customers.
Is Microsoft cutting marketing funds to partners?
The Microsoft muckety-mucks say they aren't, but a lot of Microsoft partners say otherwise. Several partners have noticed that partner-allocated marketing budgets are gettting slimmer these days.
Selling consultatively
Ramon Vela, the "StreetSmart VAR" made an interesting post in his blog today, making a modest but valuable suggestion to manufacturers on how to organize their marketing guidelines.
Valuing Customer Relationships
Business owners, even ones who understand and develop technology, need every possible advantage in competing with larger companies in their space.
One of the main advantages of a smaller company is that they can develop stronger relationships with their customers and clients.
Win an Amazon Kindle!
This month's giveaway gadget - Amazon's Kindle - will keep you entertained on the long trip home to visit family and friends over the holidays. Enter the drawing now!
Applied Security Visualization
By Raffael Marty
Published by Addison-Wesley Professional
Learn more!
IT Manager's Handbook
By Bill Holtsnider and Brian D. Jaffe
Published by Morgan Kaufmann
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Windows Vista Resource Kit
By Mitch Tulloch, Tony Northrup, and Jerry Honeycutt
Published by Microsoft Press
Learn more!
