Marketing

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  • Tech talent wars spill into marketing

    Posted June 24, 2013 - 2:05 pm

    With the unemployment rate for tech workers below 4% nationally, there's growing competition for IT talent. Lately, some of the demand for tech candidates is coming from outside the IT department. Who's behind it? Marketing.
  • 13 simple tips for improving your web design

    Posted June 5, 2013 - 11:19 am

    Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips.
  • Should the CIO or the CMO take the lead on big data?

    Posted June 3, 2013 - 12:52 pm

    Someone must harness the power of real-time data flows. Instead of focusing on their differences and fighting for the same budgets, the CIO and CMO can come together at this critical juncture.
  • What do CMOs and CIOs really think of each other?

    Posted May 29, 2013 - 2:05 pm

    It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?
  • 9 social media mistakes your business must avoid

    Posted May 19, 2013 - 7:44 am

    Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature of the beast. On a seemingly daily basis, we suffer through one "Twitter disaster" or another. It's becoming so commonplace that "Twitter disaster" really doesn't deserve to be in quotes.
  • How big data can improve marketing and customer service

    Posted May 13, 2013 - 1:08 pm

    Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.
  • Why (and how) to take LinkedIn seriously

    Posted May 7, 2013 - 2:52 pm

    You're missing out if you're not using this social network to benefit your business.
  • Facebook Likes are worth $174 to your brand

    Posted April 23, 2013 - 9:04 pm

    According to a new report, the value of a Facebook "like" has increased 28 percent over the last three years. Here's a look at other findings from the survey, plus tips for how you can continue to use Facebook to build brand loyalty and drive sales.
  • Twitter smartly builds anticipation for its music app

    Posted April 15, 2013 - 11:43 am

    By releasing its music app to a small but diverse group of music "influencers", Twitter has succeeded in generating excitement for its upcoming music discovery service
  • Review

    How to tell if your Twitter, Facebook and LinkedIn efforts are paying off

    Posted April 1, 2013 - 12:50 pm

    Expion wins our test of eight enterprise-grade social media monitoring tools
  • Twitter hack pays off, brings Burger King 60K new followers

    Posted March 11, 2013 - 6:18 am

    Burger King saw a surprising upside after its Twitter stream was recently compromised: Tens of thousands of people began following its account.
  • 5 easy ways to build an email list for your small business

    Posted February 28, 2013 - 5:57 pm

    The bigger your email list, the more potential customers you reach with each email. But building an email list can be a challenge for a small business owner. Fortunately, these five strategies require only your expertise and your time.
  • Oracle set to ramp up marketing software battle with Salesforce.com

    Posted February 21, 2013 - 5:11 pm

    Oracle has laid in out in detail how it intends to compete with the likes of Salesforce.com in the highly competitive arena for next-generation marketing software.
  • Where marketing execs are spending all those tech dollars

    Posted February 21, 2013 - 11:34 am

    Gartner says marketing may spend more on tech than IT, but for what?
  • How to build a LinkedIn company page

    Posted February 7, 2013 - 5:18 pm

    LinkedIn Company Pages are a free and effective way to enhance your web presence, allowing customers to find, follow and engage with you. Follow these steps to get your Company Page up and running.
  • How to increase sales with SMS text messaging

    Posted January 31, 2013 - 2:15 pm

    With more than 320 million wireless subscribers in the United States, you're missing a lot of customers if you aren't using SMS text message marketing. Here's a primer on how to build a list, send and respond to SMS texts, and write messages that will get customers' attention.
  • 7 email marketing tips to gain customers in 2013

    Posted January 9, 2013 - 4:12 pm

    Experts from top email marketing providers Constant Contact, iContact, Emma and Mad Mimi share how you can leverage email marketing to reach and convert more customers in the new year.
  • What is content marketing, and why does your business need it?

    Posted January 9, 2013 - 4:08 pm

    Content marketing has become a hot buzzword these days, thanks to Google algorithm updates and social media. Three experts offer content marketing strategies and examples to follow.
  • 7 email marketing tips to boost holiday sales

    Posted November 27, 2012 - 4:52 pm

    To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.
  • Get a $600 email marketing package for $49

    Posted November 1, 2012 - 11:32 am

    The maxim is as old as business itself: work smarter, not harder.
  • Big data analytics a big benefit for marketing departments

    Posted September 24, 2012 - 11:56 am

    Today's companies collect a lot of customer data. Much of it sits on servers. Here's how firms in a variety of sectors can mine that data and turn it into increased revenue (and how IT departments can help).
  • 'Apple is even more influential than I thought'

    Posted August 31, 2012 - 1:09 pm

    We both recognized the song, despite neither of us owning the song or album, and then we both realized the impossible: that Apple was, in fact, a more influential force on popular culture than is already known and assumed.
  • When it comes to social networks, it's not all about you

    Posted August 14, 2012 - 8:47 am

    Don't listen to the songs or pay attention to the sassy, meme-y images floating around Facebook; when it comes to chatting people up with your business's social media accounts, it's definitely not all about you.
  • Big Data for marketing: Respect consumer privacy or get burned

    Posted June 19, 2012 - 10:43 am

    Many companies are pursuing Big Data with the ultimate aim of better understanding and selling to their customers. After all, it is well-understood at this point that even basic personalization, like using customers' individual names, can substantially increase open and response rates for physical and digital mail. And Big Data promises a far greater degree of personalization and targeting. But collecting that data can be like handling a live wire: You can wind up having a real bad day if you don't treat it with respect.
  • Why marketing goes rogue IT

    Posted June 11, 2012 - 1:31 pm

    Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations.
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