Marketing

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  • Link QuickBooks Contacts to VerticalResponse E-Mail Marketing

    Posted June 5, 2009 - 11:28 am

    One of the chores people hate most when using computers? Reentering information from one system into another system. After all, you're typing on the same computer, right? And data should be shared right? So why have to virtually schlep things like contact information from one system to another to another to another to get your work done? This week, at least two companies upgraded virtual schlepping to automated contact sharing.
  • Laptop gender wars: What your netbook (or Toughbook) says about you

    Posted April 28, 2009 - 10:30 am

    Like it or not, design, color, form factor, and texture are the new key features for tech products, which begs the question ... Are you OK with using a cute laptop?
  • Vista Marketing Program Receives Big Complaints

    Posted February 3, 2009 - 3:35 pm

    Government antitrust attorneys are reportedly still receiving complaints from hardware makers and other companies about Microsoft business practices, even as the software giant has stepped up its efforts to cooperate with those state and federal authorities overseeing its antitrust consent decree.
  • Build your computer service client list the right way

    Posted January 21, 2009 - 5:30 pm

    Are you spending most of your time and energy chasing down one-shot deal computer service customers? Do you feel like you are always keeping your fingers crossed, wondering whether or not you’ll get called again in a few months or a few years?
  • Computer Marketing Secrets that Attract Great Clients

    Posted January 9, 2009 - 6:09 pm

    Are you starting a computer-related business and you’re not sure how to build a solid computer marketing plan?
  • 7 Top Tips for Writing Blog Articles

    Posted December 31, 2008 - 1:28 am

    Business blogging is a great way to build a following and shorten the sales process. Here are 7 ways to quickly generate your own content.
  • Free Directories or Paid Directories: The Pros and Cons

    Posted December 31, 2008 - 1:04 am

    A web directory is nothing more than a list of websites categorized by subject. If an internet user wants information about a particular subject, she simply goes to a directory, searches for the information she needs, and she’s given a list of relevant websites.
  • Building Websites vs. Creating Opportunities

    Posted November 16, 2008 - 2:25 am

    When it comes time to market your small business online, it's important to understand the difference between building technology for its own sake versus creating value for yourself and your potential customers.

  • Is Microsoft cutting marketing funds to partners?

    Posted November 12, 2008 - 11:45 am

    The Microsoft muckety-mucks say they aren't, but a lot of Microsoft partners say otherwise. Several partners have noticed that partner-allocated marketing budgets are gettting slimmer these days.
  • Selling consultatively

    Posted October 16, 2008 - 12:42 pm

    Ramon Vela, the "StreetSmart VAR" made an interesting post in his blog today, making a modest but valuable suggestion to manufacturers on how to organize their marketing guidelines.

  • Valuing Customer Relationships

    Posted October 16, 2008 - 12:47 am

    Business owners, even ones who understand and develop technology, need every possible advantage in competing with larger companies in their space. One of the main advantages of a smaller company is that they can develop stronger relationships with their customers and clients.
  • How to Become an IT Consultant

    Posted October 2, 2008 - 2:13 pm

    Would you like to become an IT consultant, but you’re not quite sure where to start? Or are you looking into how to become an IT consultant on behalf of a friend, family member, or colleague, and want to make sure he or she is on the right track?
  • Attract More IT Consulting Business Clients

    Posted September 17, 2008 - 5:01 pm

    Owners of IT consulting businesses usually have very valuable technical skills. Yet these same IT consultants often fall short when it comes to business know-how, and specifically how to attract clients.
  • Computer Dealer Marketing Secrets

    Posted September 9, 2008 - 1:03 pm

    As the owner of a computer dealer business, you need to wear a lot of hats on any given day. This can include customer service, sales, troubleshooting, optimization, and even accounting. However none of the good stuff that allows you to grow your company can even begin to happen if you don’t have a solid marketing plan in place. In this article, we’ll look at 5 simple marketing strategies that you can put in place to take your computer dealer business to the next level.
  • Mass Duplicating USB Drives

    Posted July 7, 2008 - 4:04 pm

    Cool new things catch my eye, which is what happened right before I threw away the latest paper catalog from Discmakers, the CD and DVD duplication product source. They now have USB media duplicators.

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